The Discovery Layer Just Shifted. Most Brands Haven't Noticed Yet.
ChatGPT has over 500 million weekly users. Google's AI Overviews now sit above the blue links on most commercial queries. Perplexity is eating B2B research searches. Gemini is built into every Google Workspace account in Malaysia.
These AI systems don't rank links. They cite sources. If your brand isn't in the citations, you don't exist in the answer. And the gap between brands AI systems know about and brands they don't is widening every month.